about the creator
Since 1925, Fendi, the venerable Roman couture house's boldness and know-how in the creation of furs and leatherwork has seduced women worldwide. The brand was founded by Adele and Eduardo Fendi, and has enjoyed phenomenal success since the 1930s onwards. After the war, the couple's five daughters took over the family business. In 1965, they called on Karl Lagerfeld, who revisited Fendi's fur creations. It is then that the famous double-F logo appeared. The brand added ready-to-wear, scarves, sunglasses and shoes to its collections in 1970. In 1997, Adele and Eduardo's granddaughter Silvia Fendi launched the it-bag Baguette with immediate, worldwide success. Fendi's glamorous, exuberant and colourful style enchants women, men and kids. Sparkly accessories with eyes and little, colourful monsters straight out of Karl Lagerfeld's imagination are sure to make you stand out. The brand's star bags – such as Baguette or Dotcom – will instantly upgrade your outfit. Discover our Fendi selection in our Geneva store and on our e-shop. Shop online and enjoy free delivery in Switzerland and Liechtenstein.