about the creator
A jeans with a perfect cut, colour and length. A jeans that will get you compliments and that you slip into without consciously thinking about it – like a faithful companion. That’s exactly what the pieces by GRLFRND offer. The brand was launched in 2016 by the online shop Revolve in Los Angeles and it quickly garnered a worldwide fan base in the premium jeans sector. Made in the United States, its high-waist, straight, skinny, baggy or flared jeans are inspired by vintage models in order to get the perfect washing or distressed effect. These jeans are incredibly sexy and count stars and influencers like Gigi Hadid and Jennifer Aniston among their fans. Their names, from Helena to Kendall, are inspired by strong women of the past and the present and they mirror the top models of the 90s whose iconic style inspires the current fashion. GRLFRND jeans are comfortable thanks to their stretchy fabric – which is a big advantage over vintage models – and can be worn at all times, during the day with a pair of sneakers and at night with high heels. Find the latest GRLFRND collections in our Bongénie Grieder stores or order your favourite pieces online and enjoy free delivery. Returns are easy and free in our Swiss stores.